Its all been done before
Most of the restaurants I speak to are very concerned about the costs they face in having to carry their business through the quiet months. And nearly everyone is either thinking about or they are already in the process of getting a glossy flyer printed with every intention of hitting that well worn path that leads to the B&B’s. But how effective is this going to be? Printing is not cheap and I dont think many realise just how much effort it takes nor what an utterly wretched job it really is.
Would it not make sense to pause for a moment and ask ourselves whether we could not achieve a lot more by doing it slightly dfferently? Would it not be in everyones interest if we started pooling our efforts and looking for ways to work smarter.
Of course it would. That is what this initiative is all about. There is a need which can be addressed but only if people are prepared to change the way these sort of things have always been done and only if they are prepared to look for and work towards answering the question that arise.